It feels good to say thank you. It feels good to be thanked.
Some people like to give their customers an unexpected gift, not as a marketing tactic or as a sales tool, but just as a way of saying “thanks” for their patronage.
A simple gesture like that helps retain customers, and we all know that it’s more cost-effective to keep existing customers than to acquire new ones.
There are many occasions that merit thank you’s
- project completion
- touring your facility
- attending an event
- viewing a demonstration
- request for information
- end of year and holidays
And people who should be thanked
- donors, fundraisers
- employees (landmarks, anniversaries, training)
Your thank you gift shouldn’t be over-the-top expensive because that could seem extravagant. It depends on what you’re thanking them for.
If you are thanking a prospect for letting your company fly them to the Bahamas and put them up in a private resort to hear your presentation on capital investments, your gift probably should be expensive. For others, a more appropriate thank you gift might be a logo imprinted coffee mug full of chocolates.
Something that is tasteful and useful will be well received and won’t get thrown away or banished to the back of a drawer.
A thank you gift that ties into your business message and has your graphics custom imprinted on it will prompt your customers to keep coming back.